Your business growth support team

Jonathan's path has been anything but easy, and that's exactly what makes it work. After being released from Cambridge United as a young footballer, he channelled that same discipline into business at just 18, becoming the first Premier Education franchisee in the UK. He built a team of 50, worked with over 10,000 children weekly, and mentored more than 85 business owners - helping them navigate the real challenges of growth and leadership.

His experience spans multiple industries, from building a hands-off property portfolio to founding and successfully exiting one of Lincolnshire's leading letting agencies. These ventures gave him firsthand insight into what it truly takes to scale, lead, and let go.

Now, through Alchemy Hub, Jonathan brings that hard-earned experience to every client he works with. He cuts through the noise, focuses on results that matter, and helps business owners grow with clarity and confidence - avoiding the mistakes he has already made along the way.

Tom has spent the last 15 years running his own company and guiding others through the realities of building and scaling a business. He's hands-on and deeply involved in operations, leadership, and strategy, and brings real-world experience that can't be learned from a textbook.

What sets him apart is his ability to spot gaps in management performance and create the systems and accountability that drive lasting results.

Forget the buzzwords. Tom focuses on developing strong leaders and embedding accountability at every level - no excuses, no fluff. He knows how to turn teams into high-performing, self-sufficient units that deliver under pressure and actually enjoy the process.

CIMA-qualified chartered accountant with over 20 years of experience in blue-chip manufacturing companies. Danielle's career in finance began at 19, progressing from accounts payable and transactional accounting to becoming Financial Controller for a £400 million global business. This hands-on experience across every level of finance gives her a rare depth of understanding and a strategic edge.

Her expertise lies in management accounting, financial strategy, and data-led decision-making. She's passionate about embedding finance within the culture of a business - ensuring it's seen as a driver of growth, not just a back-office necessity.

Danielle's mission is simple: to empower organisations to make confident, informed decisions using clear financial insight. Known for her calm, considered approach and her ability to translate complex financial data into meaningful action, she helps businesses move from reactive to strategic.

Erik brings deep expertise in operations, compliance, and business growth - shaped by years of hands-on experience building and scaling his own company, Pyro Fire.

Known for his straight-talking, solutions-led approach, he earned a strong reputation in the fire protection industry for delivering compliant, collaborative results and simplifying complex operational challenges.

Now part of Alchemy Hub, Erik applies that same practical, structured thinking to clients ready for real, measurable progress. Whether it is refining operational frameworks, managing risk, or streamlining inefficiencies, he brings clarity and precision to every project.

Gavin brings over 18 years of experience helping businesses grow, improve, and navigate the ups and downs that come with running a company.

As Business Support and Growth Coordinator, Gavin works closely with the team of Growth Consultants and spends much of his time talking to business owners about what's really going on in their businesses. Whether it's helping someone get back in control of their finances, simplifying the way they work, or finding a clearer direction for growth, he believes the best advice is practical, honest, and easy to put into action.

Away from client meetings, Gavin is also responsible for developing many of Alchemy Hub's business tools and resources, including the business health checks and practical guides that help owners better understand their business and decide what to focus on next.

As a certified Online Business Manager, Abbey has built a reputation for getting businesses organised fast. With a sharp eye for detail, she refines customer journeys, streamlines workflows, and automates systems to cut out wasted time.

Abbey brings creativity and structure together - using her background in digital design, podcast management, and business operations to create systems that perform seamlessly and a business presence that stands out.

If managing a team of freelancers has turned you into the bottleneck, Abbey steps in to take the reins. By overseeing projects, managing communication, and ensuring delivery, she frees business owners to focus on what really matters. Her superpower is the rare ability to bring calm, clarity, and results to even the most fast-paced businesses.