Pyro Fire · Fire protection

£400k to £2.5m in three years, at 25%+ EBITDA

The founder stopped being the engine, and the business kept accelerating.

Erik Hudson, CEO of Pyro Fire
Erik Hudson, CEO of Pyro Fire

01 · The numbers

What actually changed.

£2.5mRevenue, from £400k
25%+EBITDA, held consistently
Founder relocated to DubaiOperational freedom

02 · The story

How it went.

The 70-hour week

When we first partnered with Erik at Pyro Fire, he was working 70+ hour weeks, juggling everything from sales to conducting risk assessments across the country.

He was the engine of the business - constantly on the road, driving growth but at the expense of sustainability.

A market that moved

After Grenfell, fire safety rightly came under far greater scrutiny, and demand for compliant fire protection rose sharply.

However, the business risked burnout without the right infrastructure to support scale. Demand alone would not have been enough; it would have broken the company.

What changed

We built the structure the demand needed: systems that ran without Erik in the room, financial visibility that made pricing a decision rather than a guess, and a leadership layer that could carry delivery.

Profit grew faster than turnover. Erik relocated to Dubai and the business carried on growing without him on the road.

Erik Hudson on a terrace at night, the Dubai skyline lit behind him.
Erik in Dubai - the business kept growing without him in the van

“When we started working with Alchemy Hub the business was turning over 400K - it's now turning over 2.5 mil.”

Erik Hudson, CEO of Pyro FireErik liked the method so much he joined us. He was a client when this work was done, and is now part of the Alchemy Hub team.

Your turn

Same starting point, whatever the numbers say.

Every one of these began with a 360 Business Review and an honest conversation. Yours would too.

Call 01283 358767

Or email hello@alchemyhub.co.uk. Replies within one working day.